Choose the track in strategic communication

Track outcomes

Students in the strategic communication track will be prepared for careers in public relations, social media, content marketing, advertising, nonprofit and internal marketing communications.

• Students will develop flexible skills in strategic thinking, research and data analysis, project management and planning, writing, and multimedia production.
• Throughout the track, students will learn to develop creative communication that reaches diverse audiences and helps organizations meet their goals.

Build your skills

Hone your strategic communication in skills in small, hands-on classes that focus on key professional areas.

• Choose two writing/storytelling classes. You’ll take Strategic Communication Writing, then one other class from options like Content Marketing, Political Public Relations, and Multimedia Narratives.
• Choose two designing/producing classes, from options like Graphic Design, Photography, Video Production, and Audio Production.
• In your capstone class, you’ll bring all your skills together to create professional-quality media for a client or publication.

Sharpen your skills

Engage in experiential learning and extracurricular opportunities.

• Fulfill your SCRIPT requirement with opportunities like taking a community-engaged course, creating content for clients with the Adler Agency, or studying abroad in Italy with CIMBA.
• Participate in student media, student organizations and internships.