The minor in media management requires a minimum of 15 s.h. Students must maintain a g.p.a. of at least 2.00 in all courses for the minor and in all UI courses for the minor. Courses for the minor may not be taken pass/nonpass.

Students may apply a maximum of 6 s.h. toward both the minor in media management and any major, minor, or certificate housed in the School of Journalism and Mass Communication or the John Pappajohn Entrepreneurial Center.

The minor prepares students to work in media industries and areas that focus on audiences and business. They also will have a foundation to pursue advanced degrees related to media management.

Listed below are the two courses required. For the list of elective courses, visit the UI General Catalog.

Coursework Requirements
Title Hours

JMC:3510  Audience Engagement: Marketing Research in the Digital Age


JMC:3520  Business of Media: Profits, People, and Power  

Elective courses 9
Total Hours 15