Professional Advisory Board
Assistant Director - Strategic Employee Communication
Location: Milwaukee, WI
Sydney Hofer has more than 20 years of experience in communications ranging from nonprofit and corporate public relations to employee communications and journalism.
She is currently an assistant director of strategic employee communications at Northwestern Mutual in Milwaukee. In this role she supports the company’s human resources function, developing communication strategies for leaders in benefits, talent management and learning and development. She was previously senior advisor-brand journalism at Kane Communications Group in Milwaukee, where she also managed a successful internship program. She also spent time on the corporate public relations team at Kohl’s.
In the early part of her career, she was a producer at local television stations - KWQC-TV in Davenport, Iowa and WTJM-TV in Milwaukee, Wisconsin. Her news instincts still kick in, whether asking (lots of) relevant questions, writing compelling stories or meeting tight deadlines.
Sydney graduated from the University of Iowa in 1997 with degrees in English and journalism. Staying in the Midwest, she then earned a master’s degree in communications from Marquette University. She lives in Germantown, Wis., with her husband, two sons and rescue dog.