Jaime Spencer is COO, Activation for Magid, overseeing all technology product and strategy consulting operations focused on turning consumer intelligence into business results. He assumed this position after holding multiple client service roles over 20 years with the company. Jaime has reengineered the news operations of national networks, newspapers, and local stations to optimize resources and content delivery in a multiplatform environment. He is currently leading the development of AI tools at Magid that empower content creators, marketers and sellers to be more effective in their jobs. As a corporate consultant, Jaime has developed social media strategies for retail businesses, sports teams and business-to-business corporations to help them more effectively communicate with their target audiences. He also leads due diligence efforts for media acquisitions, determining the value of media assets through consumer insight. Outside of his experience with Magid, Jaime began building his new media experience as an account executive with Edelman Public Relations in Chicago, where he assisted on website development for consumer goods clients. He has also worked as a newspaper reporter early in his career and later as a publisher, overseeing all content, sales and production operations for the Iowa City Press-Citizen, a Gannett daily paper. Jaime has a BA in communications from The University of Iowa.