If you’re interested in pursuing a career in journalism, a bachelor’s degree in journalism may not always be the best option.

The type of journalism or communication job you’re interested in pursuing will determine the specific degree or concentration you should pursue. 

For instance, if you’re interested in reporting and writing, a journalism degree with a focus on writing and reporting would be ideal. If you’re interested in broadcasting, a degree or concentration in broadcasting would be more suitable. Similarly, if you’re interested in public relations, a degree or concentration in strategic communication would be appropriate. Other areas of specialization include sports media and culture, multimedia production and design, and data science.

It’s also important to decide whether you want to pursue your degree in person or online. Many schools offer online journalism degrees, so you can choose the option that best suits your needs and preferences.

Is journalism a popular major?

Journalism is a diverse field with many exciting career paths, making it a popular degree. Many colleges and universities offer a BA or BS in journalism or a related area of study, such as mass communication.

Communications and journalism consistently rank among the top 10 most popular majors. 

The most popular degrees in 2021–22 based on the number of bachelor’s degrees conferred:

  1. Business, management, marketing, and related support services
  2. Health professions and related programs
  3. Biological and biomedical sciences
  4. Psychology
  5. Social sciences
  6. Engineering
  7. Computer and information sciences and support services
  8. Visual and performing arts
  9. Education
  10. Communication, journalism, and related programs

 

The most popular types of journalism and communication degrees were:

  1. Communication and media studies
  2. Public relations, advertising, and applied communication
  3. Radio, television, and digital communication
  4. Journalism
  5. Other

Source: National Center for Education Statistics

Keep in mind that these lists refer to the popularity of majors across colleges and universities in the United States. A major’s popularity may differ at individual schools depending on the range of their offerings or the strength of their programs.

What degrees do most journalists have?

Most journalism jobs require some type of journalism degree, which includes instruction in, among other things, conducting interviews, news writing, and media ethics.

Some journalism students also may get a degree in a related field, such as communications or English. 

While a bachelor’s degree is usually best, an associate degree or degree in another field may work if you have newsroom experience. Some journalists also may pursue a master’s degree that specializes in a field such as investigative journalism, which will delve more deeply into areas such as data journalism and media law and ethics. You also may consider an advanced degree — such as a master’s in strategic communication or PhD in mass communication — if you want to teach.

What type of journalism pays the most?

This is a fair question: Even the most passionate journalists probably aren’t working for free. But how much do journalists make?

Below you’ll find salary ranges, categorized by the type of job often held by those with a journalism degree. The average annual salary is there, but we also want to show what an income looks like at various percentiles (10th, 25th, 50th, 75th, and 90th). The lower points give you an idea of where entry-level jobs might land or what you might be paid in certain geographic regions that aren’t major media markets. (It’s not impossible to make six figures right out of college, but it’s hardly common.)

CATEGORYAVERAGE10TH %25TH %50TH %75TH %90TH %
Public relations managers$159,420 $76,160 $99,180 $134,760 $191,840 ≥ $239,200
Advertising and promotion managers$152,620 $63,580 $88,810 $131,870 $188,530 ≥ $239,200
Digital communication managers$146,320 $67,370 $97,990 $133,560 $174,510 $225,120 
Fundraising managers$133,620 $68,800 $86,880 $119,200 $162,660 $212,730 
Web and digital interface designers$108,820 $48,210 $66,020 $98,540 $139,500 $176,490 
Producers and directors$107,170 $42,040 $58,540 $82,510 $128,040 $174,540 
News analysts, reporters, and journalists$101,430 $31,550 $38,160 $57,500 $91,890 $160,360 
Writers and authors$87,590 $40,900 $52,660 $73,690 $100,990 $148,240 
Broadcast announcers and radio DJs$86,950 $24,400 $30,920 $44,890 $66,070 $127,560 
Technical writers$86,620 $48,630 $62,060 $80,050 $102,260 $129,440 
Editors$85,110 $38,790 $51,810 $75,020 $101,100 $138,920 
Film and video editors$83,470 $38,990 $48,920 $66,600 $101,910 $154,480 
Public relations specialists$77,720 $38,570 $50,280 $66,750 $92,290 $126,220 
Fundraisers$70,760 $39,440 $49,560 $64,160 $83,120 $106,700 
Health education specialists$69,790 $39,630 $48,210 $62,860 $83,800 $107,920 
Photographers$53,380 $28,510 $32,240 $40,760 $62,480 $95,740 
Proofreaders and copy markers$51,100 $31,730 $37,940 $48,790 $59,090 $75,510

(Source: U.S. Bureau of Labor Statistics, May 2023)

Based on the figures above, you might look beyond traditional journalism and turn your focus toward various occupations that can be attained with a journalism degree.

Certain positions in digital communication, public relations, and advertising might bump you up a tax bracket, especially at the management level. Advertising managers and public relations managers see average salaries a bit north of $150K, for example; digital communication managers are not far behind that mark.

In terms of traditional journalism jobs, the average salary data above point to news analysts/reporters/journalists as the most lucrative job category — but this comes with a caveat. While that category sees an average salary just over $100K, it’s worth noting that the median average salary — the dollar amount at which there is an equal number of people earning more and less than that — is $57,500. That would indicate that the top earners in the category are seriously skewing the average salary figure. 

What majors go well with journalism?

There are many majors that can complement or strengthen a journalism degree.

In today’s digital age, for example, journalists and communications professionals who have advanced skills in data analysis and coding and who can develop digital content are in high demand. For this reason, a double major in journalism or communications and computer or data science can be powerful. 

In fact, getting a double major may make sense to help you break into the type of journalism job that you want or potentially lead to more job opportunities or higher earnings.

Here are 10 common double majors that students working toward journalism or communications pursue: 

Here are 10 common double majors that students working toward journalism or communications pursue: business or marketing; communication studies; computer or data science; English; film; history; political science; a science-related subject; sport and recreation management; world language

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