Written by: Joanna Krajewski

In the MA in Strategic Communication program, we emphasize the power of clarity and connection. Nowhere is this more critical than in your presentation slides. Whether you're pitching a campaign, sharing research, or leading a workshop, your slides should support—not distract from—your message.

Here are five essential tips for designing slides that communicate visually and effectively:

1. Start with a blank canvas

Skip the default PowerPoint templates. Begin with a plain white slide. This minimalist approach gives you full control over layout and design, helping you avoid clutter and focus on what matters: visuals that support your message.

2. Ditch the bullet point

Bullet points are often overused and underwhelming. Instead, think in terms of visual storytelling. Use one idea per slide and support it with a compelling image, a short phrase, or a key data point. Your audience should be listening to you—not reading your slides.

3. Use powerful, relevant images

Images are processed faster than text (e.g. a picture is worth a thousand words) and can evoke emotion, clarify complex ideas, and make your message memorable. Choose high-quality visuals that reinforce your point. Avoid decorative or generic stock photos—your images should work for your message.

4. Design for simplicity

Less is more. Use large, accessible fonts, high contrast, and plenty of white space. Think of your slide as a billboard: Can someone grasp the main idea in a few seconds? If not, simplify. And, don’t shy away from breaking a busy looking slide into two or more clean slides—especially if they are primarily image based.

5. Think like a 3MT presenter

The Three Minute Thesis (3MT) competition challenges master’s and PhD students to explain their research using just one static slide. This constraint fosters creativity and clarity. Apply the same principle: What’s the one thing your audience should remember from this slide? Build around that.

Bonus inspiration: Melissa Marshall’s “Talk Nerdy to Me”

Science communication consultant Melissa Marshall offers a brilliant TED Talk on slide design for technical audiences. Her advice? “Science not communicated is science not done.” Her approach—favoring visuals, clarity, and audience engagement—is just as relevant for strategic communicators.

Final thought: Your slides are not your script. They’re your visual aid. When designed with intention, they elevate your message and help your audience see what you mean.