Melissa Tully, Ph.D.

Director of Undergraduate Studies
Associate Professor

Office Hours

Via Zoom Tuesday and Thursday 9:30-11:00
Or by Appointment

What is Melissa’s story? 

Melissa studies digital and social media, international communication, and news media literacy.

Melissa has a particular interest in media produced in and about Africa and has conducted research in Kenya, Ghana, and Burundi. She is currently working on research about misinformation and media literacy in Kenya.

Melissa teaches courses that focus on social and digital media for both undergraduate and graduate students.

  • JMC:1500 - Social Media Today
  • JMC:2020 - Introduction to Multimedia Storytelling
  • JMC:3185 - Social Media for Social Change
  • JMC:3645 - Digital Storytelling
  • JMC:6255 - Global Digital Media
  • JMC:6700 - Approaches to Media Communication 
  • Ismail, A., Torosyan, G., & Tully, M. (2019). Social media, legacy media and gatekeeping: The protest paradigm in news of Ferguson and Charlottesville. The Communication Review, 22(3), 169–195. doi: 10.1080/10714421.2019.1651153
  • Vraga, E. K., & Tully, M. (2019). News literacy, social media behaviors, and skepticism toward information on social media. Information, Communication & Society. Advance online publication. doi: 10.1080/1369118X.2019.1637445
  • Young, R., & Tully, M. (2019). ‘Nobody wants the parents involved’: Social norms in parent and adolescent responses to cyberbullying. Journal of Youth Studies, 22(6), 856­–872. doi: 10.1080/13676261.2018.1546838
  • Tully, M., Dalrymple, K. E., & Young, R. (2019). Contextualizing nonprofits’ use of links on Twitter during the West African Ebola virus epidemic. Communication Studies, 70(3), 313–331. doi: 10.1080/10510974.2018.1539021
  • Tully, M., Vraga, E. K., & Bode, L. (2019). Designing and testing news literacy messages for social media. Mass Communication and Society. Advance online publication. doi: 10.1080/15205436.2019.1604970
  • Stoldt, R., Wellman, M., Ekdale, B., & Tully, M. (2019). Professionalizing and profiting: The rise of intermediaries in the social media influencer industry. Social Media + Society, 5, 1–11. doi: 10.1177/2056305119832587
  • Vraga, E. K., & Tully, M. (2019). Engaging with the other side: Using news media literacy messages to reduce selective exposure and avoidance. Journal of Information Technology & Politics 16(1), 77–86. doi: 10.1080/19331681.2019.1572565
  • Weare, A. M., Walkner, T. J., & Tully, M. (2019). State of Intervention: Community stakeholder discourse on teen childbearing in Iowa. Critical Public Health, 29(2), 205–219. doi: 10.1080/09581596.2018.1440069
  • Vraga, E. K., & Tully, M. (2018). Who is exposed to news? It depends on how you measure: Examining self-reported versus behavioral news exposure measures. Social Science Computer Review. Advance online publication. doi: 10.1177/0894439318812050
  • Tully, M., Vraga, E. K., & Smithson, A. B. (2018). News media literacy, perceptions of bias, and interpretation of news. Journalism: Theory, Practice, and Criticism. Advance online publication. doi: 10.1177/1464884918805262
  • Tully, M., & Vraga, E. K. (2018). Who experiences growth in news media literacy and why does it matter? Examining education, individual differences, and democratic outcomes. Journalism & Mass Communication Educator, 73(2), 167–182. doi: 10.1177/1077695817706572
  • Tully, M., & Vraga, E. K. (2018). A mixed-methods approach to examining the relationship between news media literacy and political efficacy. International Journal of Communication, 12, 766–787.
  • Walkner, T. J., Weare, A. M., & Tully, M. (2018). “You get old. You get invisible”: Social isolation and the challenge of communicating with aging women. Journal of Women & Aging, 30(5), 399–416. doi: 10.1080/08952841.2017.1304785
  • Young, R., Tully, M., & Dalrymple, K. E. (2017). #Engagement: Use of Twitter chats to construct nominal participatory spaces. Information, Communication & Society, 21(4), 499­–515. doi: 10.1080/1369118X.2017.1301518
  • Tully, M., Harmsen, S., Singer, J. B., & Ekdale, B. (2017). Case study shows disconnect on civic journalism’s role. Newspaper Research Journal, 38, 484–496. doi: 10.1177/0739532917739881
  • Tuwei, D., & Tully, M. (2017). Producing communities and commodities: Safaricom and commercial nationalism in Kenya. Global Media and Communication, 31, 21–39. doi: 10.1177/1742766517694471
  • Tully, M., & Vraga, E. K. (2017). Effectiveness of a news media literacy advertisement in partisan versus nonpartisan online media contexts. Journal of Broadcasting & Electronic Media, 61, 144–162. doi: 10.1080/08838151.2016.1273923
  • Young, R., Tully, M., & Ramirez, M. (2017). School administrator perceptions of cyberbullying facilitators and barriers to preventative action: A qualitative study. Health Education & Behavior, 44, 476­–484. doi: 10.1177/1090198116673814
  • Tully, M., & Tuwei, D. (2016). We are one Kenya: Representations of the nation, leadership, and de-ethnicized identity on reality TV. Media, Culture & Society, 38, 1119–1135. doi: 10.1177/0163443716635868
  • Vraga, E. K., & Tully, M. (2016). Effective messaging to communicate news media literacy concepts to diverse publics. Communication and the Public, 1, 305­–322. doi: 10.1177/2057047316670409
  • Dalrymple, K. E., Young, R., & Tully, M. (2016). “Facts, not fear”: Negotiating uncertainty on social media during the 2014 Ebola crisis. Science Communication, 38, 442–467. doi: 10.1177/1075547016655546
  • Vraga, E. K., & Tully, M. (2016). Effectiveness of a non-classroom news media literacy intervention among different undergraduate populations. Journalism & Mass Communication Educator, 71, 440–452. doi: 10.1177/1077695815623399

For a complete list of publications, visit:

  • Co-PI, “Combating the Spread of Fake News and Misinformation on Social Media,” Page and Johnson Legacy Scholar Grant, Penn State University, 2018
  • PI, “Examining the Effectiveness of Embedding News Media Literacy Messages in a News Aggregator,” Major Project Grant, Internal Funding Initiative, The University of Iowa Office of the Vice President for Research and Economic Development (OVPRED), 2016­–2017
  • Co-PI, “Parenting for Safe and Civil Online Behavior: Strategies and Barriers,” R49 CE002108-05, NCICP/CDC, The University of Iowa Injury Prevention Research Center (IPRC), 2016–2017
  • Obermann Center for Advanced Studies Interdisciplinary Research Grant, 2015
Melissa Tully
Ph.D., University of Wisconsin-Madison, 2011

E332 Adler Journalism Building (AJB)
Iowa City, IA 52242
United States