What is Bingbing’s Story? 

Bingbing’s current research areas include media effects, political communication, health, and science communication. The primary goal of her research is to explore how strategic media messages bolster healthy social practices in the following four aspects: encouraging prosocial behaviors, promoting healthy practice, increasing public understanding of science, and fostering democratic engagement. 

In addition to messaging factors, her research focuses on how individuals use media messages to engage in public affairs, what factors impact such behavior, and the consequences to which it will lead. 

Bingbing teaches undergraduate courses in strategic communication and media effects and graduate courses in social scientific approaches. 

Courses 

• JMC:3530 - Social Media Marketing
• JMC:1100 - Introduction to Media Effects 
• JMC:6300 – Social Scientific Approaches to Media Communication 

Recent Publications

• Zhang, B. (2024). “It’s My Moral Responsibility to Protect Others!” Examining the Effects of Moral Framing and Message Format on Influenza Vaccination Attitude and Intention. Health Communication, 1-13. https://doi.org/10.1080/10410236.2024.2348236
• Zhang, B., Holton, A. E., & Gil de Zúñiga, H. (2024). Finding “fake” in the news: the relationship between social media use, political knowledge, epistemic political efficacy and fake news literacy. Online Information Review. https://doi.org/10.1108/OIR-03-2024-0140
• Gil de Zúñiga, H., Scheffauer, R., & Zhang, B. (2023). Cable news use and conspiracy theories: Exploring Fox News, CNN, and MSNBC effects on people’s conspiracy mentality. Journalism & Mass Communication Quarterly, https://doi.org/10.1177/10776990231171929
• Zhang, B., Inguanzo, I., & Gil de Zúñiga, H (2022). Examining the Role of Online Uncivil Discussion and Ideological Extremity on Illegal Protest. Media and Communication, 10(4), 94-104. https://doi.org/10.17645/mac.v10i4.5694

Google Scholar Page 

https://scholar.google.com/citations?user=MLij0NcAAAAJ&hl=en