Ge (Echo) Zhu

Graduate Student
Teaching Assistant

What is Echo's Story?

Ge (Echo) Zhu is a Ph.D. student in the School of Journalism and Mass Communication. Her research investigates media representation of and cultivation of health beliefs and behaviors across cultural contexts. She uses social scientific methods to explore cultural, behavioral, socioeconomic, and communication factors that contribute to population health disparities. She also employs a critical approach to health communication to critique media discourses that attribute illness to individual choice-making.


  • JMC1100: Media Uses and Effects
  • JMC2020: Introduction to Multimedia Storytelling

Selected Publications 

  • Zhu, G. (2021). A neoliberal transformation or the revival of ancient healing? A critical analysis of Traditional Chinese Medicine discourse on China's television. Critical Public Health. 1-11.
  • Young, R., Chen, L, Zhu, G., & Subramanian, R. Cautionary Tales: Social Representation of Risk in News Coverage of Cyberbullying Victims. Journalism Studies. (in press)
  • Muturi, N & Zhu, G. (2019). Students’ Perceptions of Diversity Issues in Public Relations Practice. Journal of Public Relations Education, 5(2), 75-104.

Encyclopedia Entry 

  • Zhu, G & Young, R. “Social Determinants of Health”. In Ho, Bylund, and Weert (Ed.), The International Encyclopedia of Health Communication. John Wiley & Sons, Ltd. (in press)

Conference Presentations 

  • Zhu, G., Young, R., Chen, L., & Tai, Y. (August, 2020). Maintaining authoritarian resilience during the public health crisis: An analysis of Chinese state media’s social media posts during the COVID-19 outbreak. Paper is accepted for presentation at the 2020 Annual AEJMC Conference (Virtual), Mass Communication and Society Division.
  • Zhu, G., Chen, L., & Young, R. (May, 2020). Who should be blamed? News responsibility attribution of violence against medical practitioners in China. Paper was presented at the 70th Annual International Communication Association (ICA) Conference (Virtual), Mass Communication Division.
  • Zhu, G. (May, 2019). Neoliberal Health with Chinese Characteristics: An Analysis of Traditional Chinese Medicine Discourse on China’s Health Advice TV. Paper was presented at the 69th Annual International Communication Association (ICA) Conference. Mass Communication Division, Washington DC.
  • Zhu, G. (April, 2017). Health Beliefs about Depression and Psychological Counseling: Examining the Role of Asian Cultural Values. Paper is presented at the 4th Biennial D.C. Health Communication Conference (DCHC). Washington DC.

Grants and Awards 

  • GAPS Graduate Student Dissertation Research Grant, Center for Asian and Pacific Studies, University of Iowa.
  • John F. Murray Outstanding Doctoral Student-Research Award, School of Journalism and Mass Communication, University of Iowa.
  • Rita Mitra Subramanian Award for Excellence in Doctoral Research, School of Journalism and Mass Communication, University of Iowa.
Ge Zhu

E333 Adler Journalism Building (AJB)
Iowa City, IA 52242
United States